Bringing four decades of enterprise sales leadership, CX transformation, and global go-to-market strategy to support Pure CallerID’s continued growth
SHERIDAN, Wyo., June 12, 2025 – Pure CallerID, the leader in real-time compliance and revenue acceleration for outbound CX engagement, announced today the appointment of Tom Van Horn to its Advisory Board. With more than four decades of global experience in enterprise transformation, CX leadership, and international business development, Van Horn brings a strategic perspective that complements Pure CallerID’s mission and growth trajectory.
Van Horn’s distinguished career includes tenure as Global Managing Partner at Accenture, where he led the Global Customer Contact Transformation practice and later served as the APAC Sales Lead for Communications, Media & Technology. In that role, he oversaw more than $2 billion in annual sales across the Asia-Pacific region. Following his time at Accenture, Van Horn founded Barefoot Advisory Services, advising organizations including Convercent, DISYS, and KCI Capital. He later held executive roles at IBM and Kyndryl, most recently serving as Vice President and Executive Strategic Sales Coach for North America.
Currently, Van Horn sits on the board of Rajant Health (RHI) and advises Ascent Business Partners on digital transformation initiatives.
Van Horn joins a growing advisory board that includes leaders in compliance, telecommunications, and private equity as Pure CallerID continues to scale its offerings across brand protection, compliance infrastructure, and demand generation for enterprise CX.
Comments on the News:
- “Tom has been operating at the highest levels of enterprise CX and global sales for decades,” said Geoff Mina, Coo and Co-Founder of Pure CallerID. “His ability to see around corners, connect global dots, and coach teams to strategic wins makes him an invaluable addition to our advisory board as we scale.”
- “Tom’s background in global CX leadership and enterprise strategy is unmatched,” said Derek Oberholtzer, CEO and Co-Founder of Pure CallerID. “His experience scaling multinational sales teams and driving digital transformation at the highest levels will be instrumental as we expand our service suite and F250 customer base.”
- “I’m excited to have the opportunity to apply my technical background and global network to help drive Pure CallerID to the next level,” said Van Horn.
Additional information can be found on the Pure CallerID blog.
Benefits of the Pure CallerID service suite include:
- Increased contact, reduced cost per connect: Effective spam monitoring and remediation, along with improved telephone number reputation across carriers and devices, allows outbound programs to reach more consumers without inflating spend.
- Compliance without operational drag: Built-in automation ensures alignment with key regulatory frameworks including TCPA, FDCPA, and FCRA, eliminating manual oversight and reducing risk.
- Live number health diagnostics and mitigation: Core and UC Protect deliver actionable insights and proactive remediation for every number, every engagement, in real time.
- Branded outbound calls that drive trust: Registered CNAM with multiple LiDb services and branded calling across the major mobile carriers reduce carrier risk and improve answer rates, eliminating guesswork at first contact.
- Orchestrated voice and messaging at scale: Engage and Aegis support compliant, high-volume messaging and two-way conversations with consent tracking, throttling, and lead scoring to align with carrier and regulatory requirements.
- Defensible audit trails for every interaction: Aegis creates a continuous record of outbound activity, offering clear proof of process for compliance and legal protection.
- Enterprise-ready, integration-friendly: Built for BFSI, healthcare, BPO, collections, retail and beyond, Pure CallerID connects seamlessly with your existing CX, IT, and telco infrastructure.
- Deployment in hours, not months: Fully managed onboarding, plug-and-play integration, and white-glove support reduce time-to-value and eliminate delays from internal sprints or resource gaps.
- Scale without compromise: Whether agent-led, fully automated, or a combination of engagement efforts, Pure CallerID supports enterprise CX operations with resilient infrastructure built for high-volume operations.
About Pure CallerID
Pure CallerID is the B2B SaaS leader in real-time compliance, demand generation, and trusted CX engagement. Purpose-built by industry executives, our service suite powers enterprises with automation, native connectivity, and a battle-tested platform engineered to enhance CX operations, ensure regulatory alignment, and optimize engagement at scale. Learn more at purecallerid.com
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