
CallPulse
CallPulse, built on Core, is a dynamic call tracking and engagement solution designed to maximize the performance of both inbound and outbound marketing initiatives. Leveraging unlimited number pooling capabilities, CallPulse seamlessly integrates multi-channel engagement to capture every conversion and opportunity, tracking interactions to their precise origin, whether a specific TV ad slot, outdoor billboard, SEO-optimized blog post, or Google AdWords ad group.
Powered by AI-driven analytics monitoring and conversation intelligence, CallPulse delivers real-time insights, personalized outreach, and multi-channel attribution, ensuring consistency in messaging, optimized ad spend, and enhanced CX all leading to significant increases in demand generation and marketing performance.
With robust compliance features through Aegis One and enterprise-grade integrations, CallPulse empowers marketing teams to drive measurable results across traditional and digital media, all while maintaining trust, scalability, and optimized media buys.

How It Works
CallPulse is built on Core, utilizing advanced AI and unlimited telephone number pooling to deliver unparalleled engagement and tracking capabilities. Here’s how it transforms marketing and customer interactions:
AI-Powered Decisioning and Insights
CallPulse harnesses advanced natural language processing (NLP) and machine learning to analyze every voice and SMS interaction in real time, extracting critical insights into customer intent, sentiment, and behavior. These real-time data points drive dynamic routing and personalized responses while fueling campaign performance optimization.
By delivering actionable metrics, such as engagement trends, conversion triggers, and sentiment shifts, CallPulse empowers marketing teams to make on-demand adjustments to creative, messaging, or ad placements, ensuring maximum ROI. Whether it’s reallocating spend to high-performing channels, tweaking Google AdWords copy, or optimizing TV buys, CallPulse’s intelligence enables agile shifts that boost conversions and enhance overall campaign effectiveness. Driving marketing initiatives through an ever-evolving optimization cycle.
Unlimited Number Pooling
Core’s unlimited number pooling assigns geographically relevant, clean numbers to campaigns, supporting both inbound and outbound engagement. Numbers are dynamically rotated to maximize contact rates and maintain incredibly granular advertising analytics, with no limits on pool size for scalability and placement.
Multi-Channel Engagement and Tracking
CallPulse captures and attributes every conversation to its root source, tracking interactions down to granular details, for example: specific TV buys down to the time and channel or package, outdoor advertisements, SEO long-tail blog posts, or Google AdWords ad groups, copy, content, and landing pages. Native Engage SMS integration ensures all touchpoints are unified for consistent messaging and no opportunity is missed or lost.
Compliance and Trust
Community CallerID pools are rigorously vetted, rested, and registered with all major carriers. CallPulse ensures proper attestation/registration compliance and monitors numbers through various SPAM services, databases, and blacklists, maintaining a trusted reputation and ensuring contact is in line with your marketing expectations and budgets.
Enterprise and CRM Integration
CallPulse seamlessly integrates with CCaaS, UCaaS, and CRM platforms, enabling real-time data synchronization, streamlined workflows, and enhanced engagement tracking and efficiency.
Personalized Outreach
AI-driven insights tailor interactions based on caller location, behavior, and campaign context, ensuring relevant and engaging experiences that boost answer rates and conversions.
Multi-Location Support
Geographically relevant number assignment via Community CallerID pools provides highly flexible support for multi-location businesses, teams, outreach efforts, and marketing campaigns aligning with local customer expectations to improve engagement and optimize every ad dollar spent.

Key Benefits
Maximized ROI through AI Insights
CallPulse’s real-time AI-driven analytics boost conversions and optimize ad spend by enabling instant campaign adjustments, ensuring every marketing dollar delivers measurable results.
Unified Multi-Channel Performance
Precise attribution across voice, SMS, and media channels, down to individual ad placements, variants, copy, and creative, drive demand generation and consistent messaging, enhancing campaign effectiveness.
Scalable, Localized Engagement
Unlimited number pooling delivers geographically relevant numbers for scalable campaigns, increasing contact rates and engagement for multi-location businesses.
Enhanced Customer Experience
Personalized, AI-tailored interactions improve answer rates and customer satisfaction, creating relevant, high-impact experiences that drive loyalty.
Trusted Compliance
Aegis One delivers robust compliance controls and SPAM-free numbers, safeguarding brand reputation and aligning with carrier standards for reliable engagement.
Streamlined Operations
Seamless CCaaS, UCaaS, and CRM integrations enhance efficiency, syncing data in real time to empower marketing, sales, support, and engagement teams anywhere in the world.

Why It Matters
CallPulse, built on Core, revolutionizes marketing by combining AI-driven analytics, unlimited number pooling, and multi-channel engagement to capture every conversion opportunity. By tracking interactions to their exact source, whether a specific TV ad slot, outdoor placement, SEO blog post, or digital ad group, CallPulse ensures marketing initiatives are optimized in real time, maximizing ad spend and driving significant ROI.
CallPulse’s Aegis One compliance and Engage SMS integration deliver scalable, personalized experiences across media, driving micro-measurable campaign results that boost demand, enhance CX, and optimize performance with trust and efficiency.
Engagement Notes: a blog by Pure CallerID.
Why Pure CallerID?
Pure CallerID was purpose built by experienced industry executives, on both the operations and supplier side, to solve for a significant gap in solutions needed by organizations who are attempting outbound engagement. Through automation, native connectivity, and a constantly evolving product, Pure CallerID is engineered for delivering enhanced contactability to enterprises of all size and purpose.