In the realm of telecommunications, the phrase ‘The Black List’ evokes a certain trepidation, as it should. Falling into this category can heavily impede a business’s ability to effectively engage with customers. But what leads to blacklisting? How does it tie in with concepts such as DNC, TCPA, CCPA, and STIR/SHAKEN? And most importantly, how can businesses prevent it? Welcome to our new series, ‘The Black List,’ where we explore all these facets and more.
The Black List: A Primer
The Black List generally refers to phone numbers that carriers identify as a potential source of unwanted calls, often tagged as ‘SPAM Likely’. When a number falls into The Black List, its engagement effectiveness significantly reduces, as many calls may not reach the intended recipients.
The Journey to The Black List
Getting onto The Black List isn’t an overnight process. It usually involves a combination of factors, including violations of DNC, TCPA, and CCPA rules, and poor STIR/SHAKEN attestations, all contributing to a deteriorating Caller ID reputation.
DNC, TCPA, CCPA, and Blacklisting
Compliance with DNC, TCPA, and CCPA regulations is essential to maintain a positive Caller ID reputation. Violations can lead to customer complaints and regulatory fines, both potentially leading to blacklisting.
- DNC Rules: Non-compliance with DNC (Do Not Call) regulations by calling numbers listed on DNC registries can lead to blacklisting.
- TCPA Rules: The Telephone Consumer Protection Act (TCPA) aims to protect consumers from unwanted calls and messages. Infringements of TCPA rules can result in hefty fines and blacklisting.
- CCPA Rules: The California Consumer Privacy Act (CCPA) grants Californians rights over their personal information. Breaching these rights can tarnish your Caller ID reputation.
STIR/SHAKEN and Blacklisting
Poor STIR/SHAKEN attestations can significantly impact a number’s risk of blacklisting. A low level of attestation (C-Level, where only the entry of the call into the network can be verified) could raise flags, leading to a potential fall into The Black List.
Combating Blacklisting
- Compliance: Maintaining strict adherence to DNC, TCPA, and CCPA rules is the first line of defense against blacklisting.
- Monitoring Attestations: Ensuring good STIR/SHAKEN attestations can safeguard your Caller ID reputation. It involves securing the right to use a number and having calls originate from your network.
- Reputation Management: Proactively managing and monitoring your Caller ID reputation can prevent a slide into The Black List.
Conclusion
Understanding The Black List and the factors that contribute to blacklisting is essential in today’s telecommunication landscape. In this series, we will delve deeper into these concepts, providing insights to help businesses navigate and avoid The Black List effectively.
Stay tuned for more insights as we unravel the intricacies of The Black List and its impact on customer engagement.